Including it in your headline would only make it redundant. LinkedIn already provides this info in the search results. With regards to the company name, there is no need to include that in your headline. Therefore you should enhance your title with strong, searchable keywords. Titles may also be lacking in keyword power. If you happen to have a very specific title and work at a well-known company, I still advise crafting a new headline. Therefore you need to intentionally brand your headline so you appear to be the perfect fit. It is simply pulling information that may or may not be helpful to the recruiters or hiring managers searching for you. The headline LinkedIn provides, while effortless, is not a branding strategy. Therefore, avoid using the “headline” they provide and create your own from scratch. If you happen to have a stale job title, recruiters/hiring managers will not be compelled to click on your profile. This is nice of LinkedIn to do but not entirely helpful for your brand. By having a complete profile, you are contributing to the value LinkedIn aims to provide its users. LinkedIn does this in order to help your profile appear more complete. If you don’t update the LinkedIn headline, LinkedIn will pull your most recent job title and company from the Experience section. One of the biggest branding mistakes people make when changing careers or re-entering the workforce, is not updating the LinkedIn headline. What happens if you don’t edit your LinkedIn headline? Therefore, it’s important to spend some time getting it absolutely right. This statement will determine how you are perceived by hiring managers and recruiters at any given point in your career. While the headline is fairly easy to create, it can just as easily be overlooked. This simple statement should summarize your entire professional brand. Your LinkedIn headline communicates who you are, what you do and whether or not you have potential to be the best person for the job. In a day and age where we can communicate a mouthful via one tweet, the impact of this small profile part shouldn’t come as a surprise. You might be wondering how a simple one-liner can be so powerful. What your LinkedIn headline communicates in under 5 seconds Only if your Administrative Assistant headline and photo are compelling, will they click into your profile to learn more. Therefore, you can’t afford to get your Administrative Assistant headline wrong. Similar to the 6-second resume scan, recruiters will only skim the list of candidates in search of the right one. Recruiters and hiring managers search the same way. You are likely spending less than a few seconds scanning each person’s headline. When you’re quickly skimming your search results, do you spend a whole lot of time clicking into every profile and learning more? No. If you think about how you search for other people, this will make more sense. These two profile parts are your first impression whenever your profile appears in searches. Why? Because they are the only profile parts someone will see when scrolling through a list of returned LinkedIn search results. Your LinkedIn photo and headline are your two most important profile parts. Why your Administrative Assistant LinkedIn headline is so important for attracting employers If you are lacking in these skills, there are always ample opportunities to gain them from volunteering. We can work with that to make the job connection for employers. You may not have done the job but you certainly have used the skills. After all – you haven’t actually done the job in a corporate environment. However it may be intimidating to go from “stay at home mom” to Administrative Assistant. Whatever the reason, admin roles provide a low barrier to entry. After having taken time off to care for an elderly parent or raise kids, coordinating a lot of moving parts comes naturally! So what better way to pivot into a role that does just this! Other professionals I meet are seeking less responsibility than the years spent in the Wall Street grind or less of a commute. There are many reasons for this but one of the most popular reasons I’ve encountered, is simply they have realized that they thrive in this type of work. Many 50-plus career changers and re-entry professionals I meet target Administrative Assistant roles as a way to re-enter the workforce. Administrative Assistant jobs – the perfect re-entry or pivot roles! If you aren’t getting it right, you may not be capturing recruiter / hiring manager attention. In this blog post, we’ll explain why your LinkedIn headline is so important and how to fully optimize your LinkedIn Administrative Assistant headline to create a stellar first impression. It becomes even more important if you are changing careers or re-entering the workforce. The LinkedIn headline is one of the most important LinkedIn profile parts.
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